LinkedIn Stats and Nostalgia 02---14

If you are an old timer like me on social media and a social media bluff especially a LinkedIn hyper member like me, you will enjoy this nostalgia from past (2013). 

When you talk of LinkedIn, it is always with respect and or even reverence you talk about it. When I joined LinkedIn in 2008, it was just around 33 million members and Indian count around 10% approximately 3 million members. 

That was the time When Jeff Weiner took over as the CEO.  The transformation in LinkedIn in all too familiar and wellknown to merit a repetition here. The next evolution happened in june 2020, when Jeff Weiner evolveved from his position  of CEO to Executive Chairman. 

Ryan Roslansky, who took over in June 20200, has maintained seamless transition. The seven months period from then doesn't give you an of any leadership change at LinkedIn. 

LinkedIn growth from 2008 to the present gives me a feeling of a child growing up in my presence. The rearing process of LinkedIn from 2008 gives a feeling of joy and possessiveness , the same, that I would attach to my children.

I can proudly say that, I learned social media posting etiquettes and disciplines at LinkedIn.

Please go through the interesting infographics.

Thank you.

The infographic below is from nostalgic collection from 2013.

The infographic below is the latest.

LINKEDIN USERS BY COUNTRY AND STATISTICS (2021)

Posted August 13th, 2020

Founded in 2003 Linkedin has over 706 million members, 50 million listed companies and is available in 24 languages with members in 200 countries. 43 percent of LinkedIn users are female and 57 percent are male. It is the largest professional network.

Top 45 countries by number of Linkedin members

Rank	Country	Members
1	United States	171,000,000+
2	India	69,000,000+
3	China	51,000,000+
4	Brazil	45,000,000+
5	United Kingdom	29,000,000+
6	France	20,000,000+
7	Canada	17,000,000+
8	Indonesia	16,000,000+
9	Mexico	15,000,000+
10	Italy	14,000,000+
11	Spain	13,000,000+
12	Australia	11,000,000+
13	Germany	10,400,000+
14	Turkey	9,000,000+
15	Netherlands	8,330,000+
16	The Philippines	8,000,000+
17	Colombia	8,000,000+
18	Argentina	7,260,000+
19	South Africa	7,000,000+
20	Chile	5,000,000+
21	Malaysia	4,470,000+
22	Nigeria	3,910,000+
23	UAE	3,710,000+
24	Egypt	3,550,000+
25	Belgium	3,500,000+
26	Sweden	3,430,000+
27	Saudia Arabia	3,360,000+
28	Poland	3,170,000+
29	Portugal	2,910,000+
30	Switzerland	2,630,000+
31	South Korea	2,370,000+
32	Denmark	2,300,000+
33	Romania	2,280,000+
34	Singapore	2,260,000+
35	Japan	2,140,000+
36	Taiwan	2,050,000+
37	Ireland	1,740,000+
38	Kenya	1,740,000+
39	New Zealand	1,700,000+
40	Israel	1,670,000+
41	Norway	1,660,000+
42	Hong Kong	1,530,000+
43	Czech Republic	1,330,000+
44	Austria	1,160,000+
45	Finland	1,030,000+

User data was calculated using Linkedin search data and Linkedin official resources on about page

Summary of Linked Statistics 2020

1. Over 706 million total members worldwide
2. Over 72% of total members are outside of the United States.
3. 55 job applications submitted every second
4. 7 seconds between every Linkedin hire
5. 50 million companies are listed on Linkedin
6. 189 million+ members in North America
7. 160 million+ members in Europe
8. 190 million+ members in Asia
9. 104 million+ members in Latin America
10. 61 million+ members in the Middle East and Africa
11. 20 million open jobs listed
12. 90k schools listed
13. Linkedin has over 33 offices and 16,000 employees
14. Over 11 million+ C-level exec members globally
15. 5.4 million+ small business owners members globally
16. IT decision-makers 6.6 million+ members globally

The search trend for Linkedin has more than doubled over the past 10 years according to Google trends.

Linkedin Financials and Info

1. Microsoft paid 26.2 Billion at $196 per share for Linkedin in June 2016.

2. Linkedin has had a 20% year over year growth in FY20.

3. Linkedin generated over 6.7 billion dollars in revenue in 2019

4. Linkedin has tiered pricing for its plans

• Premium Career $29.99 minimum per month
• Premium Business $47.99 minimum per month
• Sales Navigator $64.99 minimum per month
• Recruiter Lite $99.95 minimum per month

Linkedin Demographic Statistics

1. More than 72% of Linkedin users are from outside the United States.

Outside US Linkedin Members

72%

2. Over 46 million students and recent graduates are on Linkedin

3. According to Statistica, 43% of Linkedin users are female and 57% are male

4. A breakdown of Internet users in the United States who use LinkedIn based on age by Statistica

• 15-25 years old: 16%
• 26-35 years old: 27%
• 36-45 years old: 34%
• 46-55 years old: 37%
• 56+ years old: 29%

5. 29% of males online and 24% of females online use Linkedin according to the Pew research center.

6. 51% of college graduates use Linkedin which is an increase from previous years.

7. Recent data suggests 11% of people 65 or older use Linkedin

Linkedin Content Marketing Statistics and Info

1. There are currently over 50 million companies listed on Linkedin making it a great source for generating leads.

2. Over 92% of B2B marketers use LinkedIn to distribute content making it a top source for lead generation.

3. Linkedin has 15x more content impressions than job postings 57% of those are mobile making it a digital marketing powerhouse.

4. Linkedin has 9 billion content impressions and over 280 billion feed views annually in its userbase. This makes it a key for creating brand awareness for most companies.

5. Content shared across LinkedIn was up nearly 50% year-over-year in June 2020. Companies can also share content directly from their company page on Linkedin.

6. Linkedin had a 4X Year-over-year increase in Learning hours watched in June 2020 with an 89% increase in live streams sinch March 2020 making it a great source for lead generation.

7. 46% of social media traffic to your company site comes from LinkedIn.

8. 80% of B2B marketing leads from social media come through LinkedIn.

9. Linkedin has over 61 million senior-level opinion leaders and 40 Million in decision making positions making it a top spot for generating leads.

10. More than 1 million people are publishing articles on Linkedin as influencers creating quality content.

11. Article titles between 40-49 characters long perform best according to Okdork who analyzed 3000 blog posts

12. Having 8 images in your post is correlated with the most likes, views, shares, and comments.

13. How-to articles and list posts tend to perform the best according to Okdork they also make a point to avoiding creating question posts.

14. 2,000 words plus long-form content performs the best on Linkedin.

15. Content for articles should be written at an 11th grade level with a neutral tone.

16. Thursday is the best day of the week to post your article for the maximum number of views.

17. LinkedIn has stated that page updates which include links may see up to a 45% higher follower engagement compared to updates without links.

18. Members of Linkedin are 20x more likely to share a video on LinkedIn than any other post type

19. A Hubspot study reveals LinkedIn generates close to 3 times more conversions than Facebook or Twitter at 277%.

Linkedin Usage Statistics

1. 99.62% of Linkedin traffic is organic according to Similar web

2. More than 90% of recruiters use Linkedin weekly.

3. Linkedin internal research shows having a profile picture on your personal Linkedin page increases views 14x over profiles with no picture.

4. Over 2 Million small businesses use Linkedin to hire employees

5. Linkedin Traffic by source

• 71.29% is direct traffic
• 22.80% is from search
• 2.51% is from email
• 2.11% is from referral sites
• 1.18% is from social
• 0.10% is from display advertising

Source: Similar Web

6. According to Alexa, LinkedIn users spend an average of 10:35 minutes on the site each day with 8.46 Daily Pageviews per visit, and it ranks #58 in global internet traffic and engagement.

7. Data from Ahrefs shows Linkedin has 19,868,318,606 backlinks and 11,458,407 referring domains with a domain rating of 98. When creating a marketing strategy Linkedin should be near the top of the list.

8. Moz database shows that Linkedin ranks for over 15.7 million keywords in Google. Making it a top destination for marketers creating business-related quality content.

Linkedin Connection Statistics

According to Linkedin’s social media manager guide employees on average have 10 times the connections as their company has followers on LinkedIn.

Data from Linkedin shows the following most connected countries, industries, and job functions by an average number of connections.

The top 5 most connected countries are:

• UAE with 211 average connections
• The Netherlands with 188 average connections
• Singapore with 152 average connections
• The United Kingdom with 144 average connections
• Denmark with 143 average connections

Top 5 most connected industries are:

• Staffing and recruiting with 702 average connections
• Venture capital and private equity with 423 average connections
• Human resources with 380 average connections
• Management consulting with 304 average connections
• Online media with 303 average connections

Top 5 most connected job functions are:

• Human resources with 415 average connections
• Product management with 324 average connections
• Business development with 283 average connections
• Marketing with 272 average connections
• Consulting with 244 average connections

Linkedin Popularity Compared to Other Social Networks

Recent data shows the following percentages of adults who use social media while Linkedin is the top site in the business world it still lags behind other social media platforms.

• Youtube at 73%
• Facebook at 69%
• Instagram at 37%
• Pinterest at 28%
• Linkedin at 27%
• Twitter at 22%

[ data source ]

Additional data shows the demographics usage between Linkedin, Facebook, and Instagram. Linkedin is used slightly more by men worldwide than women though the gap is small.

Members in the range of 30-49 years of age are the largest demographic that use Linkedin.

% of U.S. adults who use each social media platform	Facebook	Instagram	Linkedin
Total	69%	37%	27%
Men	63%	31%	29%
Women	75%	43%	24%
Ages 18-29	79%	67%	28%
30-49	79%	47%	37%
50-64	68%	23%	24%
65+	46%	8%	11%
White	70%	33%	28%
Black	70%	40%	24%
Hispanic	69%	51%	16%
High school or less	61%	33%	9%
Some college	75%	37%	26%
College graduate	74%	43%	51%
Urban	73%	46%	33%
Suburban	69%	35%	30%
Rural	66%	21%	10%

[ data source ]

[ data source ]

Linkedin vs Xing

Xing has more than 18 million members which is much smaller than Linkedin’s userbase of 706 million. However, Xing’s impact on the European market more prominent. Xing has over 18 million users in the DACH (Germany, Austria, and Switzerland) area while LinkedIn currently has only 15 million.

Linkedin continues to see year over year user growth and with no strong competitors insight, it will continue that trend for years to come.

Categories: News 

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5 Reasons why Startups should go for Social Media Marketing 03-14

5 Reasons why Startups should go for Social Media Marketing

So it finally happened. You’ve had your eureka moment and managed to transform that idea into a thriving startup. And now you want everybody and their grandma to know that you’re here and ready to bring about change in people’s lives.

Its time to go all out and build your social media presence. And here’s why it matters:

Awareness

You have a brand that needs bolstering up. You want to capture the imaginations of customers and the paychecks of investors. You want to build up a positive influence. This is where social media marketing comes in and works its magic. Generating public interest about your radical new business idea is the objective.

Start by identifying what target demographic you are hoping to capture. Knowing where your core audience resides makes it easier to focus your social media marketing on the right platforms. Facebook, LinkedIn, Pinterest, Twitter – you’ve got to come up with a social media strategy as early as possible and outline goals to chart your success rate.

Reach out to more people in Less Time

Social media is viral and we don’t mean the bad medicinal kind. Word travels fast and like a lightning bolt in social media circles. And it doesn’t hurt that it’s very easy to share the most popular news and content on social networks. A strong social media platform is crucial for bringing in the fans and customers for your fledging business. Learn to identify hot trends and the social media mood to bring in customers by the dozens. Join conversations on Twitter. Address customer queries on Facebook. That’s a surefire way to let people know that you mean business and are always listening.

Build Relationships

We call it relationship marketing – the practice of reaching out to your customer base and keeping them engaged with swift responses and awesome content. Granted, cultivating relationships takes time but nothing gets your brand loyalty like relationship marketing. That’s how brand advocates are born, people who continue to generate positive buzz for you.

It all starts with listening and responding to your followers on social media channels accordingly. You can get invaluable feedback that can go towards making your products and services all the more better for everyone.

Fight Fire with…. Effective Crisis Control

Social media does have its flip side. For starters, there’s no longer any way that matters can be resolved through closed doors.

Listen to complaints, negative feedback and assorted gripes from people all over the internet. How you interact with these situations speaks volumes about how seriously you take your customers. Instead of adopting an aloof approach, resolving issues can work in your favor. It builds credibility and trust for your brand and people are more likely to speak of your virtues this way.

Go Social or Go Home

5 years ago people would not have given social med ia the importance that they do today. With traditional advertising channels dwindling in popularity and prominence with every passing day, its not wonder that social media is here to stay.

Are you a startup? Then brace your belts! And hire some awesome social media marketing folks to give your brands a turbo-charged boost!

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Why Relationships Matter More Than Ever in Social Selling [INFOGRAPHIC] 09-25

Why Relationships Matter More Than Ever in Social Selling [INFOGRAPHIC]

Relationships are one of the best investments you can make in your career. It’s relationships that increase our chances of getting a job, landing a new client and it’s relationships that lay the foundation for the most successful companies.

Our lives are filled with various relationships. Yet, through cold calling and the internet, we’ve lost sight of the importance of establishing meaningful relationships. We’re spending more and more time counting users instead of chatting with people and more time thinking about big data instead of how we can improve customer service. It’s these things that are causing businesses to lose sight of what’s truly going to allow them to stand out and succeed.

In a recent study, Introhive   found that 98% of sales professionals believe that relationships are the most important aspect of sales. It sounds obvious when you hear it, but it’s rarely where time and efforts are spent. Thousands of professionals around the world are wasting time cold calling   new prospects while ignoring the customers they already have. As a result, these customers are finding services and products at their competitors because they invested in building and establishing that relationship.

I’ve seen many businesses, primarily those in advertising and SEO, lose clients because they didn’t focus on the relationship. Don Draper once said, The day you sign a client is the day you start losing one. And it’s the truth. You need to focus on building a relationship with your clients that is built on trust and a clear understanding that you’re both looking to achieve their goals together.

You can do this by spending time on Twitter finding great content to share with your clients or taking them out for dinner. You might be surprised how easy it is to improve your relationships with existing clients and potential prospects using content marketing techniques or an old fashioned phone call. It’s the little gestures that can help take your relationships to the next level and make your career and business prosper.

Whether you’re a marketer or a sales professional, relationships are at the core of what we do. Developing relationships with customers, suppliers, partners and clients is at the core of our role. Check out the latest ebook on how Relationships Matter   to learn even more about the power of relationships in business. In the meantime, here’s an infographic that further tells the story as it relates to the power of relationships:

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