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Wednesday, November 6, 2013

Control Is for Beginners 11-06


Control Is for Beginners

We need to balance grabbing opportunities as they present themselves — even if we’re not ready and have to ramp up as best and as fast we can — and practicing a lot so that when the opportunity appears, we’re prepared.   At Bell Labs, we were all about practicing; we called it experimenting.  We experimented, learned, applied, and iterated until it was flawless; AT&T wouldn’t release anything into the market until it was absolutely perfect.  When I was designing the system for which I received a patent, I wanted to get prototypes in front of potential customers for feedback before we got too far down the road. How naïve of me! Of course we couldn’t show customers something that wasn’t perfect — it would affect their expectations and maybe (horreur!) negatively impact the brand.  Needless to say, by the time the system was perfect enough to get into the market, we had lost most of our competitive advantage.
In its quest for perfection, for example, AT&T acquiesced creating and leading the cellular industry.  Even though Bell Labs invented cellular telephone technology in 1946  , received the patents for it, and piloted mobile telephone service from the 1940’s through 1980’s, AT&T didn’t offer it on a broad commercial basis because, among other things, it didn’t meet the same “perfect” quality standards as wired telephone service. In 1994, AT&T bought McCaw Cellular  , getting back into the cellular telephone industry, 50 years after having created the technology. As my daughter says, “Sometimes, perfection is the enemy of accomplishment.”
So how do you get it right? That depends on what you mean by “right.”  Maybe we can learn from musicians who practice spontaneity: jazz musicians.  My daughter’s voice teacher, Kim Nazarian, has taught me a lot. One of the founders of the Grammy-winning jazz vocal group The New York Voices  , Kim     teaches her students to be in the flow, the conversation of the music.  Yes, she sometimes practices not practicing, but that doesn’t mean she isn’t a gifted and successful jazz singer. This isn’t a paradox — if you know what you’re doing and you’re competent, spontaneity becomes its own skill.
Another musician I’ve learned from is Carl Størmer  , founder of Jazzcode  .  Carl   was a fellow-storyteller   at this year’s BIF-9   conference. As he shows us by jamming with two people he’d never practiced with before, sometimes you just need to let go.  A Jazz musician needs to stop controlling and start trusting his band members’ competency and artistry.  This trust, the willingness to let go and allow for space, lets band members take risk (that’s what a jazz solo is!) and try something new and different — while being supported by their band-mates. Without that support, you get a chaos of sound. With too much control, you don’t get jazz. Carl’s wife, Ane, sums up this attitude with her own adage: “Control is for beginners.”

When we don’t give our people the space to take calculated risks, learn, apply, and iterate, we are really risking our future.  While there is a risk to improvising and spontaneity, control brings its own insidious dangers. In our push for perfection, we over-engineer. We add so many bells and whistles that it takes a Ph.D. to use the product. Just because we can doesn’t mean we should.  Just because we can practice to perfection doesn’t mean that’s best.
Spontaneity and relinquishing control provide enormous advantages, even if it takes a certain kind of non-practice to feel comfortable with it.  Jazz musicians know that.  Innovators should learn that as well… because sometimes, control really is for beginners.

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