Pinterest is now the number three most-popular social
network in the U.S., behind Facebook and Twitter, according to Experian
Hitwise.
A new report from the researcher shows Pinterest got 21.5
million visits during the week ending Jan. 28, a nearly 30-fold increase over a
comparable week in July. Not surprisingly, the site skews female with a 60/40
ration of women to men visitors.
Experian rep Matt Tatham says Pinterest beat
its next-closest competitor, LinkedIn, in total visits in February. Tatham says
the rankings by total visits for March is as follows:
§ 1. Facebook: 7 billion
§ 2. Twitter: 182 million
§ 3. Pinterest: 104 million
§ 4. LinkedIn: 86 million
§ 5. Tagged: 72 million
§ 6. Google+: 61 million
The report, which tracks visits rather than
unique visitors, is based on web traffic and doesn’t factor in visits from mobile
sites. According to Experian’s reckoning, Foursquare only got 2.9 million
visits in March and Instagram got 10.2 million.
ComScore, which doesn’t measure mobile traffic
either, but ranks sites by uniques rather than total visits, did not include
Pinterest in its list of the top 50 web properties in February. However,
LinkedIn made number 27 with 36 million visitors. ComScore listed Pinterest as
its number three “top-gaining” properties, however, with 17.8 million total
visitors that month. ComScore’s March figures were not available at press time.
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