JNTU signs pact with AISFM 07-27

JNTU signs pact with AISFM

Masters in Media Business Administration will be offered to students with a creative streak and want to become management professionals

Actor Nagarjuna with JNTU Vice-Chancellor Rameshwar Rao in Hyderabad on Friday.—PHOTO: NAGARA GOPAL

Jawaharlal Nehru Techno
logical University-

Hyderabad and Annapurna International School of Film + Media have announced the launch of a two-year Masters programme in Media Business Administration (MMBA).

An MoU to this effect was signed here on Friday by the varsity Vice-Chancellor Rameshwar Rao and actor Akkineni Nagarjuna as president of the Film School and managing director, Annapurna Studios.

Entrepreneurial outlook

On why JNTU-H had collaborated with AISFM, Prof. Rao said there was a need for people with an entrepreneurial outlook to access help so they could learn the professionalism required in the media industry, perceived as a ‘wealth-creating’ sector. 

“We are excited because this is a new type of collaboration. Working to help those with a creative bent of mind, together with AISFM and hands-on experience provided by the facilities at the Annapurna Studios is an interesting proposition,” he said.

“The MMBA programme is designed to teach creative people become management professionals in one of the few industries - the media that is growing all over the world. Media planning, strategy and management are the core areas where this course will help students,” Mr. Nagarjuna said.

He said there were several more revenue streams that needed to be tapped. Chris Higgins, vice-president of the school, was present.

Please Visit the  AISFM website for more information.