About the Research
About the ResearchTo understand the challenges and opportunities associated with the use of business analytics, MIT Sloan Management Review conducted its sixth annual survey of business executives, managers, and analytics professionals from organizations located around the world. The survey, conducted in the summer of 2015 in partnership with SAS, captured insights from 2,192 respondents across the world, from a wide variety of industries and from organizations of all sizes. The sample was drawn from a number of sources, including MIT alumni, MIT Sloan Management Review subscribers, and other interested parties.
In addition to these survey results, we interviewed subject matter experts from a number of industries and disciplines to understand the practical issues facing organizations today in their use of analytics. Our interviewees’ insights contributed to a richer understanding of the data. We also drew upon a number of case studies to illustrate how organizations are using business analytics as a strategic asset.
In this report, the term “analytics” refers to the use of data and related business insights developed through applied analytical disciplines (for example, statistical, contextual, quantitative, predictive, cognitive, and other models) to drive fact-based planning, decisions, execution, management, measurement, and learning.