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Tuesday, March 26, 2013

Ford Ad causes uproar in India 03-27

It is good to see people in India stand up & protest against the distasteful depiction of women.

Shyam


Ford Ad causes uproar in India



Ford says it never approved the racy advertisement which shows 

scantily clad women tied up in the trunk of a car.




Ford and ad agency WPP apologized on Monday for offensive artwork depicting women tied up in the back of a Ford Figo, a car available in India.

The cartoonish drawings were never part of a paid campaign but were part of "a creative exercise by a team that was submitting for an ad competition," according to Chris Preuss,Ford spokesman for WPP. "They were actually posters uploaded to a website, which is where it all took off from.
"One of the images depicts Silvio Berlusconi, former prime minister of Italy and a candidate in the current campaign, driving a Ford Figo with three tied-up women in the back. Another image depicts Paris Hiltondriving a Figo with what's meant to be the three Kardashian sisters tied up in the back. A third image shows three male race-car drivers tied up in the back.
"We deeply regret this incident and agree with our agency partners that it should have never happened," said Ford, in a prepared statement. "The posters are contrary to the standards of professionalism and decency within Ford and our agency partners."
WPP also released a statement saying that it "deeply regret[s]" the existence of the "distasteful" posters.

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