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Thursday, November 15, 2012

The 10 Most Powerful Business Women On The Web 11-15

The 10 Most Powerful Business Women On The Web

I’ve spent a lot of time ranking women based on their power,influence and wealth—typically derived from their outsized business success. But does a power position in the executive suite lend itself to online influence and reach?
New York startup PeekYou has some insight. The company created a search technology designed to rank anyone’s digital presence on a scale of 1 to 10, with 10 being the most prominent. The score captures a person’s prominence in the news, their social media participation and the web content they’ve created, weeding out insignificant mentions with a self-reported 95% accuracy.
Recently, the PeekYou team took a look at the digital footprint of top women in business–how they ranked online and how they compared to each other. Looking at only female CEOs of majors companies, an admittedly small group, here’s how women like Yahoo’s Marissa Mayer and PepsiCo’s Indra Nooyi stack up.
No. 1: Meg Whitman
Hewlett-Packard CEO
Score: 8.71
No. 2: Marissa Mayer
Yahoo CEO
Score: 8.11
No. 3: Ursula Burns
Xerox CEO
Score: 7.35
No. 4: Virginia ‘Ginni’ Rometty
IBM CEO
Score: 7.14
No. 5: Ellen Kullman
DuPont CEO
Score: 7.13
No. 6: Irene Rosenfeld
Mondelēz International CEO
Score: 7.10
No. 7: Indra Nooyi
PepsiCo CEO
Score: 7.07
No. 8: Patricia Woertz
Archer Daniels Midland CEO
Score: 7.06
No. 9: Carol Meyrowitz
TJX Companies CEO
Score: 7.05
No. 10: Beth Mooney
KeyCorp CEO
Score: 7.02
It should be no surprise that Meg Whitman ranks as the most powerful businesswoman online. Thebillionaire, former California gubernatorial candidate and recently appointed CEO of $122-billion-in-revenues HP has prominence across multiple spheres. She’s also one of the few execs to have a verified Twitter account and has nearly 250,000 followers.
Likewise, Marissa Mayer has a near identical follower count on Twitter and a massive 630,000 followers on Google+. She’s also a major newsmaker this year after surprising virtually everyone on the planet with a jump from Google exec to Yahoo CEO and a same-day announcement she was pregnant with her first child.
Readers: Any major surprises on this list? Who’s missing?